You Are A Seasoned Live Entertainment Industry Executive:

  • You’ve had a stellar career so far

  • You’ve hit many impressive milestones

  • You’ve built authority in your company and in the industry

  • You’re highly respected by your peers, colleagues and employees.

Now You Want To Launch Your Executive Personal Brand To Attract:

  • New thought leadership opportunities like speaking engagements and podcast invitations

  • New career moves like executive and advisory board invites and headhunters

  • New eyes on the company like investors, shareholders and customers

  • New talent like your next dream hire (without the need for job ads).

But! You Have One Big Problem!

You don’t have the time, mental bandwidth, know-how or desire to create and grow your own digital personal brand - meaning all you have is…

Lost Influence.

Let’s Change That!

We will work together for a 4-month block. As your Ghostwriter, I transform your decades of experience, your in-depth expertise, your inspiring leadership and your unique personality in the live entertainment industry into a magnetic, thought leadership led personal brand. Here’s how:

Phase One

Building The Stage: Creating Your Content Foundation

This deep-dive process involves interview style calls, where I extract your origin story, values, mission and legacy, career reflections, leadership lessons, challenges, industry knowledge and insights and personal stories.

I build out your content strategy, your brand book and then turn those conversations into 40 high-performing LinkedIn posts (that you can post and repost forever). With a cadence of 3 posts/week, you now have over 3 months worth of scroll-stopping content.

Opening Act: Launching On LinkedIn

I turn your LinkedIn profile into the ultimate landing page that will attract the RIGHT audience (even before we start posting content) including upgrades to your profile pic, banner, headline, bio, personalised URL and featured section. I then schedule and publish all posts manually.

I monitor analytics and audience engagement on a daily basis and tweak our content strategy based on data (not guesswork). At the end of each month I present you with a monthly recap including results as well as recommendations and fresh ideas to implement.

Phase Two

Standing Ovation - Your Legacy Asset

The last piece of your entertainment industry executive personal brand is to combine your content strategy, brand book and best performing posts from your evergreen content library and turn them into your written legacy asset. For most executives this is your keynote.

Don’t want to step on stage? No worries. This asset becomes your secret weapon that you can share with your next CEO, investor, hire, leadership team, customer or fellow industry exec.

Phase Three

Then

Once your personal brand has launched and is living its best life on LinkedIn (and beyond), you have 2 options:

  1. Go it alone if you want to create your own content there on out

  2. I become your long-term Ghostwriter (most clients prefer this option - I’ve even worked with some for years!)

About Your (Soon To Be) Ghostwriter

Hey! I'm Carolene - a personal brand Ghostwriter for live entertainment industry executives.

My 20-year career in the live entertainment industry began the day I ran away with the world-renowned Cirque du Soleil as a 19 year old. I spent over 11 years on tour where I specialised in running VIP experiences in 17 different countries, for 6 different shows, leading over 50 guest experience and front of house teams. My love for VIP experience design also took me to the cruise, retail and hospitality industries and today it has brought me to ghostwriting.

Now I help ensure the inspiring leaders of our industry get the recognition and exposure they deserve (beyond their company) by building them a world-class personal brand.

Want to see what can happen after just 3 months working together? Here’s what’s waiting for you:

This is for you if

  • You have decades of experience in the live entertainment industry

  • You know building a personal brand requires a long-term vision

  • You are ready to share your stories and experience with your
    audience and the next generation of industry leaders

  • You have the means to invest in your personal brand.

This is NOT for you if

  • You are just starting out in the industry

  • You are looking for quick wins and shortcuts to make your brand pop off overnight (good luck with that!)

  • You don’t have the funds to invest into your personal brand.

Now I Bet You Want To Know…

  • Yes! In fact, I keep working with most of my clients long-term as their Ghostwriter (on a monthly retainer basis). Our first 90 day block together is how we launch your personal brand, but then we need to keep that amazing momentum going and those opportunities coming your way.

  • I guarantee the launch of your personal brand through an upgraded and optimised LinkedIn profile, a batch of 40 high-performing posts (that you can reuse and repost forever) and a keynote outline created from your best posts. This will naturally attract new eyes (and opportunities).

  • Over the 90 days, we rotate between a weekly live call (50 mins) and a weekly async content revision block (30 mins). All of this will be scheduled out straight away so there is no messy communication or last minute requests.

  • Yes. I never share who my clients are and I am happy to sign an NDA if you require. Also all of the content I write is approved by you before we hit publish.

Ready To Launch Your Entertainment Industry Executive Personal Brand?

Fill out the application below and let’s build you a head-turning personal brand! I’ll reply to you within 24 hours. Just a heads up - since I offer my clients a highly personalised, premium experience, I can only work with a select few at a time.